Welcome To MV


MV are not just about licensed wheeled & outdoor toys. The new MoVe branding will reinforce our credentials as the innovator in the non-licensed space and will cement our position as the one-stop supplier of all things wheeled. We have an all-new line up of innovative scooters, ride ons and balance bikes tapping into the latest kids’ penchant for light-up features. Our kid’s electric scooters, ride ons and balance bikes have also been refreshed to include more light up features and the very latest technology.

Our successful and highly sought after own brands Kickmaster, Hedstrom, Squish, Stunted and Bored have also been enhanced with key new additions across the board with a greater emphasis on stocked in products as the market moves towards greater choice delivered direct to the consumer.

Our flagship Electric Life store and website has been a remarkable success selling e-bikes, e-scooters and e-mobility products to a growing customer base.

MV are excited to present our 2024 product range marking several major milestones to deliver continued success and growth. Our new 80,000 solar powered warehouse is fully functional, maximising our future operational efficiency and making us completely self-sufficient in terms of logistics. We will be unveiling our new MoVe logo, a more consumer friendly and descriptive derivative of the classic MV logo which is the perfect epithet for our all our wheeled toys (licensed and own brand); one which will encapsulate the energy, excitement, and fun involved in getting kids active and mobile. The new MoVe branding will assert our leadership position in the sector and evolve and grow over the coming seasons via digital and social brand campaigns.

Thank you for your continued support. Here’s to a successful 2024!