Consumers need brands and licenses they know and can trust. Our range of must have properties and established brands caters for all ages and tastes. We have been busy developing hundreds of new products incorporating multiple new licenses and key introductions or refreshes to existing brands.
Our unparalleled range of must have children’s licenses is further enhanced by key new introductions. Gabby’s Dollhouse is already making waves in the toy category after proving phenomenally successful in other territories. 2023 will see the release of many highly anticipated movie releases such as Barbie, Spider-Man Across the Spider-Verse, Transformers Rise of the Beasts, Lego Batman Movie, Trolls 3, Paw Patrol and Baby Shark. Disney’s 100th Anniversary in 2023 will aid additional consumer interest in Mickey, Minnie, Disney Princess and Frozen across the year.
MV’s own brands continue to drive opportunities in the outdoor arena. Hedstrom, Kickmaster and Stunted are established brands with the benefit of decades of market awareness. Our MoVe, Squish and E-Moto brands offer both nationals and independent customers the opportunity to capitalise on the dynamic pre-school wheeled segment. Additional new brands such as Li-Fe and Wired are designed to support the growing electric mobility segment which is sure to drive exponential growth in the coming years.